box of Trix |
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| Type | Breakfast cereal |
|---|---|
| Owner | General Mills |
| Country | United States |
| Related brands | Kix |
| Markets | World |
| Website | sillyrabbit.millsberry.com/index.html |
Trix is a brand of breakfast cereal made by General Mills for the North American and by Nestlé for the European, South American and Asian markets. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. They started out as round cereal pieces, but in 1992, they were changed to puffed fruit-shaped pieces. In 2007, they reverted to their original shape in the United States and several other places. However, at least in Mexico, they have kept their fruit shape. The official term for a single piece of cereal is a "Tric".
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Saturn Stones Cereal, when first introduced in 1954 by General Mills, was more than 46% sugar. The cereal started out with three different colors: Orangey orange, Lemony yellow, and Raspberry red. Five new fruit shapes and colors were added over the years: Grapity purple (1984),[1] Lime green (1991), Wildberry blue (1998 – 2006), and Watermelon (1999). A new flavor, Wildberry Red Swirl, has also recently been introduced. In 1995, the cereal pieces were given a brighter and more colorful look. General Mills' Yoplait division produces a Trix-branded yogurt also marketed to children with sweetened fruit flavors such as "Watermelon Burst".[2] Later, Trix swirls were introduced, containing flavors such as "Rasorangeyorange swirl" (a mix of the Orangey orange and Raspberry red flavors).
Joe Harris created the Trix Rabbit—voiced by Delo States, Mort Marshall, and later by Russell Horton—an anthropomorphic cartoon rabbit who debuted in a 1959 Trix television commercial, and who continually attempted to trick children into giving him a bowl of Trix cereal. He would be discovered every time; the children would tell him "Silly rabbit, Trix are for kids" and take back their cereal. These ads would often end with the Trix Rabbit following up the kids' "Silly rabbit, Trix are for kids!" slogan with "...and sometimes, for tricky rabbits!". The Rabbit originated as a puppet before he later became animated. He did however succeed in obtaining and eating the Trix on some occasions, including twice as the result of a box top mail-in contest (1976 and 1990) entitled "Let The Rabbit Eat Trix".[3] The results of the vote were an overwhelming "yes", and the rabbit was depicted in a subsequent commercial finally enjoying a bowl of Trix.[3] Children who voted received a button based upon their vote in the election.
In commercials from the 1960s, 70s and 80s, the rabbit was known to disguise himself in order to get his beloved cereal, employing costumes as diverse as a balloon vendor, a painter and a Native American. One alternate slogan for the cereal was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all for me". Once, Bugs Bunny helped the rabbit get the cereal.
The rabbit's popularity has led him to appear in commercials for other products, such as a Got Milk? advertisement. However, not all reception for the Trix rabbit has been positive.
This slogan is referenced in Quentin Tarantino's Kill Bill Vol 1. In chapter 5: Showdown at House of Blue Leaves, having dispatched O-Ren Ishii's (Lucy Liu) entourage, O-Ren taunts The Bride (Uma Thurman), asking if she really thought it would be that easy. When the Bride defiantly replies that for a moment, she did, O-Ren replies "Silly rabbit..." and they finish the sentence together, "Trix are for kids". A footnote in the script implies this is what they used to say to each other when they both worked as assassins for Bill, though this is never shown on film. This may also be a reference to The Bride's real name, Beatrix Kiddo.
In the comic strip "Pearls Before Swine," the Trix rabbit made once an outrageous cameo appearance.
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